Nibble founder, Erin Moroney
I was a classic (delinquent) former-veggie. I really love vegetables and ate tons of them, but I was light on the protein front and it was starting to take its toll. I was constantly tired, my blood sugar levels were all over the place, and my nails and hair were breaking—a lot (don’t get my hairdresser started!).
In the run-up to the marathon, I decided I better nail my nutrition if I wanted to survive the training. After a serious look at my diet, I realised (finally!) that despite all the healthy food I was eating, I was getting it all wrong. It turns out, lo and behold, I was ‘protein deficient’. I had a lot of the classic symptoms.
Short of eating chicken & almonds all day, I needed a way to get more protein into my diet. A lot more protein. Protein bars seemed like the way forward, but I didn’t want tons of sugar (or dates for that matter).
So after a lot of aimless wandering around supermarkets, I thought sod it. I’ll make my own.
And truth be told, it wasn’t easy. There’s a reason why there aren’t many low sugar products around—making them is a massive technical challenge. But happily (a few hundred test batches later), we got there in the end!
We use the finest natural ingredients including antioxidant-rich dried plum purée and a blend of toasted pumpkin/sunflower seeds and crunchy protein crisps (tell me more. .. ). Our bites are super nutritious, with less sugar and more yummy flavours. Perfect for healthy eating on the go.
(Before founding Nibble, Erin co-owned a leading photographic agency and most recently she was a creative agency art director and producer. So yeah, nothing to do with food :)!)
AND THE BROWNIES?
Made with lots of love for Austin & Julie x
Well, this is a slightly different story! Nibble Brownie Bites were inspired by Erin’s 11 year-old American niece, Julianna. Julie is a notoriously fussy eater who rarely ate any protein (but always loved brownies). To help boost Julie’s protein intake (and hopefully lower her sugar consumption!), Erin decided to develop a kids’ range. Her older nephew, Austin, was already a Nibble Protein addict (and the best brand ambassador an auntie could ask for!) so he’d love these too. Roughly based on the original recipe, the brownies would only include “brownie-bits” (with a bit of cheeky protein snuck in). This way Julie (and other kids) wouldn’t try to pick anything out that looked too healthy–like seeds or protein crisps. But from the very first taste of this brownie recipe, it was clear these were way too yummy just for kids!
And in total contrast to the first range, the brownies came together very quickly (most of the painful points had already been worked out!). You’d never know these little bad boys were 20% dried plum purée (and 18% plant protein).